Marketing  /  Brand  /  Content  /  Ecommerce Relocating to New York City

HannahMarieBoyle

I arrange things so people want them — on the shop floor, an Instagram grid, or a product page.

hanmarieboyle@gmail.com LinkedIn ↗
Hannah Marie Boyle, laughing in the late afternoon sun outside a stone building

Who

Retail girl
turned
brand girl

I came up through retail and never got far from the customer. I started on the floor of a boutique in Charleston — styling people, keeping the displays honest, shooting the content that got them through the door.

Then five years at a digital agency, auditing hundreds of brands and identifying where they were leaving growth on the table. I learned how to quickly understand a business, find the friction, and turn what I saw into a strategy people could actually get behind.

Now I'm brand-side. At Remu Apparel, a DTC menswear label, I own social, email, and ecommerce end to end — I concept it, shoot it, write it, build it, ship it. I'm relocating to New York City and looking for a team where I can bring that mix of customer instinct, marketing strategy, and hands-on execution to brands I believe in — whether that's fashion, beauty, CPG, or a boutique agency working across luxury and lifestyle clients.

What

All day, every day

Brand & content

Social strategy and execution, start to finish: concepting, creating, posting cadence, growing an audience across platforms. UGC and creator work included.

  • Content strategy
  • UGC
  • Canva
  • CapCut
  • Generative AI

Email & lifecycle

Automated flows and one-off promotional campaigns in Klaviyo, built for engagement and repeat purchase — the quiet channel that pays for itself.

  • Klaviyo
  • Segmentation
  • Campaign calendars

Ecommerce & merch

Running the Shopify storefront: product listings, site updates, merchandising the page so the right things get seen at the right moment.

  • Shopify
  • GA4
  • SEO
  • Google Ads
  • Meta Ads
  • Amazon Ads

Care instructions

What people call me for

Organization

I ran a pipeline of 1,000+ inbound and outbound relationships and kept it legible. If a process is a mess, I'll quietly build the system that fixes it and then hand it to you.

Kindness

Five years of client work taught me that being genuinely decent is a strategy, not a soft skill. People took my calls because they liked talking to me.

Range

I run social, email, and a storefront at the same time, and I've sat on the agency side of all three. Drop me into something undefined and I'll work out what it actually needs, then go do that.

Creativity

I've styled customers, photographed models, written creator briefs, and turned an established brand image into content that actually looks like it. I like the making part most.

Off the clock

90% of my camera roll

If we were coworkers, this is the stuff you'd find out about me anyway. I love dogs, I'm a wanna-be chef, and I'm probably planning my next trip.

Hannah looking out over the stone city of Matera, Italy at dusk
Lugged a suitcase around Italy for two months.
A salted honey latte in a mug that reads le café
Salted honey latte. Non-negotiable.
A quinoa bowl with salmon, mango, avocado, pickled onion and carrot
I spend a lot of time in the kitchen.
A black and white foster dog asleep across my lap under a knit blanket
Whichever foster is currently in charge.
A wave breaking white against the base of a layered limestone sea cliff, deep blue water all around
My Sony comes everywhere.

The work

A few things I've made

Remu — social

DTC menswear · 2026–now

Concept through post. Product-led content, campaign moments, and the everyday cadence that keeps a small brand feeling alive between launches.

Remu — email

Klaviyo

Automated flows and promotional sends, written and designed in house. Built to earn the second purchase, not just the first open.

The email as sent: a Quito dispatch introducing the Pintor overshirt in blue

Remu — storefront

Shopify

Listings, site updates, and merchandising calls — what leads, what sits below the fold, how a collection reads as a whole.

The Remu Apparel homepage: a video still of the Peguche jacket worn on the show Shrinking, beside a five-star customer review
Visit remuapparel.com ↗

Sézane — creator brief

Concept work · on spec

An unsolicited partnership brief for Sézane's U.S. influence team: a La Rentrée campaign concept, the mood, three shortlisted East Coast creators with the casting logic behind each, a four-step gifting rollout, and the talking points for outreach. The creator profiles are illustrative — the point was to show how I'd source and how I'd think.

The full Sézane creator brief: La Rentrée Reimagined, campaign mood palette, three shortlisted East Coast creators with casting logic, a four-step gifting rollout, and outreach talking points

Casero

Concept brand · self-initiated

Ají is the Ecuadorian hot sauce that sits on every table, and casero means homemade. I built the brand around it end to end as a concept — name, positioning, identity, label, and packaging, down to the line that carries the whole thing: born in Ecuador, made for everywhere. Nobody hired me to make this. I wanted to find out whether I could take a CPG brand from a blank page all the way to a shelf myself.

A jar of Casero Aji Clasico on a patterned table with red chilies, garlic and a painted vase The Casero label artwork: cream display type on oxblood, reading born in Ecuador, made for everywhere, framed by folk-art chilies, flowers, a bird and a woven basket

Receipts

Five years, agency side

Digital Marketing Specialist → Senior Specialist → Business Development Executive at Logical Position. Promoted twice for exceeding targets.

100s
of brands audited across ecommerce, paid, owned, and organic channels
1,000+
inbound and outbound relationships managed in pipeline
250+
businesses reached per week through consultative outreach
$800K
in business generated

Say hi

Tell me what's on your mind

hanmarieboyle@gmail.com linkedin.com/in/hannahboyle1

Location

Relocating to New York City.
Ready to move quickly for the right team.

Education

College of Charleston
B.S. Marketing, cum laude
Dean's List · President's List

Elsewhere

Charleston Fashion Week, volunteer
International Club, VP
Humane Society foster — currently outnumbered

Resume · Hannah Marie Boyle · 2026
Resume of Hannah Marie Boyle: marketing manager, summary, experience at Remu Apparel, Logical Position, Dress Up, Rayka and CollegeFashionista, education, skills and organizations
Portfolio view · Campaign written, designed and built in Klaviyo by Hannah Marie Boyle for Remu Apparel
From   Jose @ Remu Apparel
Subject   Discover the origins
Sent   25 August 2026

Three Altitudes

The Pintor, the Fogata, the Tambo

Ecuador is narrow enough to drive across in a day, and tall enough that you'll change clothes three times doing it.

That's not a metaphor. You leave Quito in the morning in one jacket, you're in a different one by the time the valley opens up, and if you keep going up you'll want heavy wool. Three of the pieces in this drop come from those three places.

2,850 m

Quito

The Pintor, in blue

pintor — painter

The Pintor jacket in blue

Quito sits at 2,850 meters, which means the sun is fierce by ten and gone by six, and the temperature does whatever it likes in between. You need one jacket you can leave on.

Named after a painter's coat — deep pockets, cut close, and built for getting things done. It's the one I reach for on a normal day.

See the Pintor →

$215 · M, L, XL

3,000 m

Machachi Valley

The Fogata, in olive

fogata — bonfire

The Fogata wool jacket in olive green

An hour south the valley opens and the volcanoes line up on both sides. The moment the sun clears the ridge, the temperature drops — you feel it in about a minute — but nobody goes inside. Someone gets a fire going instead.

I made this for that hour. It's a mid layer, cut with room to go over a shirt.

See the Fogata →

$235 · L, XL, XXL

3,500 m

The páramo

The Tambo, in bordeaux

tambo — a wayside inn on the Inca roads

The Tambo handspun wool jacket in bordeaux

A tambo was a rest house. The Inca built them along their roads about a day's walk apart — somewhere to eat and sleep before moving on. Those roads crossed the páramo, the high grassland above the treeline where it's cold all year and the wind doesn't let up.

The tambo jacket is as reliable as its namesake, made from handspun wool.

See the Tambo →

$278 · M, L, XL

The same women cut and sewed all three — Raquel, Sofi, and the rest of the team who make the Peguches.

If you're stuck between sizes, just reply here and I'd be happy to help.

Everything that's left →

— Jose @ Remu

Remu Apparel · Handcrafted in Ecuador

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The campaign as sent, rebuilt as a web page. Not a live Remu send.